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Max azria bandage dress.
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Relaunched in 2007 the signature bandage dress continues to strike a chord with a new generation of fashion fans.
Max azria started bcbg named for the french phrase bon chic bon genre good style good attitude in 1989 and became known for offering designer fashion at affordable prices and has since.
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Hervé léger pioneered the bodycon look in the 80s and the name has been synonymous with the style ever since.
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Max azria is taking bcbg and putting it into herve leger for now i feel rather in expectancy of what it may become of the herve leger company set to become public next year.
They brought bandage dresses to the mainstream and pioneered the use of materials used in foundation type garments to make the dress.
When bcbgmaxazria acquired léger s brand in the late 1990s the bandage dress reached a wider audience.
Sleeveless halter ruffle gown.
They actively market bandage dresses under the herve leger brand with their design direction.
Relaunched in 2007 the signature bandage dress continues to strike a chord with a new generation of fashion fans.
Bcbg max azria now owns herve leger.
Was 298 00 now 89 24.
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Hervé léger pioneered the bodycon look in the 80s and the name has been synonymous with the style ever since.
After bcbg max azria released a capsule collection of the hervé léger dress in 2007 3 bandage dresses enjoyed a period of red carpet ubiquity lasting through the early 2010s.